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Trendspotter. Digital Maven. Social Connector

Objective

Accomplished and dynamic marketing professional, with a specialty in social media, online marketing, and niche content creation seeks full-time position with a forward thinking and consumer facing company. 

Accomplishments

  • Created highly viral niche content that has scored hundreds of thousands pageviews, been featured on Buzzfeed, Shape Magazine, Greatist, Women’s Health, & MSN.com
  • In the last 8 years I have started and sold 4 niche websites for profit
  • Recognized Marketing Professional and Industry Speaker on subjects such as Social Media, Twitter, Internet Marketing & Personal Branding. Speaking Engagements include RE BarCamp NYC, Maine Marketing Association, Social Media Breakfast, Social Media FTW, Maine Innkeepers Association.

 

Experience

CouponKarma.com 2010 – January 2015

Founder/Content Marketing Specialist

  • Created affiliate marketing website from the ground up and sold it in 2015
  • Created and promoted highly targeted ‘shareable’ & viral content to build online niche community
  • Analyzed web data to increase conversion and provide compelling content to readers.
  • Managed a team of 7 contracted content producers
  • Managed all aspects of search engine optimization, website development and graphic design.

Thirteen Thirty Marketing – Social Marketing Agency 2009-2011

President & Chief Strategist

  • Developed and optimized results-driven social marketing and branding initiatives while managing budget and tracking ROI
  • Created holistic marketing campaigns to include traditional, social marketing & content creation strategies for small businesses and national brands.
  • Sought new business opportunities, develop proposals and pitches for potential clients
  • Measured, reported and analyzed success of campaigns and reconfigure campaigns as needed

 WHERE.com (Now Paypal)– Consumer Facing Mobile Application 2008-2010

Social Media Marketing Manager

  • Created Brand to Consumer marketing strategies for start-up mobile application
  • Grew and maintained a social networking following to include 8,000+ on Twitter, 1500+ on Facebook, and over 140k YouTube Upload views.
  • Identify, develop and implement cost-efficient customer acquisition and customer lifecycle management and relationship marketing programs
  • Develop consumer messaging frameworks that resonate with customers via relationship marketing, customer service resolution and engagement campaigns
  • Content Creation – Blog posts, micro-blogs, videos and other viral content
  • Analytical Analysis – Determine statistical relevance of social marketing campaigns

Hall Web Services 2007-2008

Social Media Manager

  • Search Engine Optimization – Design site hierarchy to improve organic search rankings
  • Google Adwords Qualification Completed
  • Copywriting & Editing – Create copy for website use, press release and blog posts
  • Graphic Design – Create graphic elements for use in website design
  • Analytical Analysis – Perform in-depth Client website analysis for Search Engine Optimization and Internet Marketing planning purposes
  • Responsible for all Link Building and Social Media Campaigns
  • Blogging – Contribute to company blog through weekly blog posts & podcasts

 

Education

B.A. Communication @ University of Southern Maine 2011

Testimonial

Walt Doyle CEO of WHERE.com

“Chrystie is an absolute dynamite on all aspects of social media – Facebook, MySpace, Twitter, YouTube – She knows how to get the message out there and deliver the audience. By way of example – she pushed a silly interview video of yours truly and it was viewed more than 10k times on YouTube. I have no idea how she did that or really how she does many of the other things she does, but can say – the work.”

 Find Me Online

www.linkedin.com/in/chrystiecorns

www.facebook.com/chrystievachon

www.instagram.com/ccmaine

www.pinterest.com/chrystievachon

www.twitter.com/ccmaine

www.boxmom.com

www.moneysavingsisters.com